WHO SAYS PARENTING CAN’T BE STYLISH
I led a bold shift in brand aesthetic—pushing the company into a more fashion-forward, design-driven direction. A visual language built around refined neutrals, plush textures, and metallic gold accents brought a high-end, editorial feel to a traditionally utilitarian category. With an emphasis on exclusivity and style, the visual narrative captured the urgency and desirability of this limited release.
From concept through execution—including lookbook, social and digital assets—the campaign emphasized exclusivity and elevated design. Limited quantities. Maximum impact. The result: a sold-out performance, exceeding projections by 25%.
the highest-performing landing page on the site, achieving a 17.5% increase in scroll depth (per heat mapping analysis). Strategic layout, visual hierarchy, and content flow were optimized to drive engagement and keep users scrolling—all contributing to standout performance across key metrics.
